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The Local Bar

Category

Brand Identity

Date

Client

MLT LLP

Link

Website

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What can make one party amongst many stand out at a national law conference held in Saskatoon? Invitations that break through the boredom of day-to-day work life and incorporate everyone’s favourite theme — beer! Clever contextual wordplay was used in the event name (The Local Bar) and in the branding of numerous touch points (Crack A Case and No Suits Allowed). A partnership with Great Western Brewery enabled the creation of an event-branded, law-themed beer that everyone could enjoy.
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Creative Direction:
Giles Woodward
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Art Direction:
Graeme Zirk
Jamie Tremblay
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Created while employed at Kinetic

UA-69429523-1