Ms. Sub


Maria Gorete Bernardo


Visual identity for a substitute teacher. The informal and common use of the term, ‘SUB’ was used in a whimsical solution. Foolscap paper and a hand drawn ‘Mr. Sub’ logo with teacher’s corrections were utilized in the identity.  The solution takes ownership of the vernacular used in substitute teaching and brands this particular teacher as Ms. Sub! Printed business cards, a rubber stamp, foolscap paper and a red correction pen complete the identity system.