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The LightHouse “Pop-Up-Shop”

Category

Advertising, Brand Identity

Date

Client

The Lighthouse

Link

Website

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The Lighthouse Pop-UP-Shop is a unique donation experience which helps build awareness about the reality of homelessness in Saskatoon. The shop is built entirely from cardboard with graphics that reference everyday homeless signs. For sale are three different pieces of cardboard that can easily be ‘popped out’ and transformed into useful household products. These include a picture frame, a money box and a set of coasters. The store was designed to be quickly built, taken apart, transported and stored for future use. The campaign also included custom designed donation boxes and door hangers.
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Creative Direction:
Giles Woodward
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Art Direction:
Hannah Wheeler
Ryan Schmidt
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Copywriting:
Kati Phillips
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Created while employed at Kinetic

UA-69429523-1