Appreciate Potential
Client
Meckelborg Financial Group Ltd
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The initial client ask for the design of a folder and a sell sheet, was transformed into the beginning of a strong brand platform that would differentiate MFG in the marketplace. An identity system was developed that incorporated a series of strong visual metaphors. These visuals along with a new tagline, Appreciate Potential worked together to demonstrate growth through investment.
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Creative Direction:
Giles Woodward
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Art Direction:
Graeme Zirk
Jamie Tremblay
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Copywriting:
Kati Phillips
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Created while employed at Kinetic
