Esplanade Arts & Heritage Centre
Client
Esplanade Arts & Heritage Centre
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The identity for the Esplanade Arts & Heritage Centre in Medicine Hat is based on visually constructing the Letter “E” from type and or imagery. The “E” stands for Esplanade: Excitement, Entertainment, Education, Enlightenment, Encouragement and Energizing. This simple visual system creates flexibility in it’s application, yet provides the brand manager specific guidelines from which to implement visual continuity and brand recognition.
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