Field Goal Campaign
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How do you get donors to feel like they are part of a team and build momentum for a crucial local campaign? Football-themed imagery and copy was used to highlight the history, present condition and future potential of the Bowl at Gordon Howe Park. An easy to remember football themed campaign name, Field Goal and a clever website url, Turf It .ca communicated the primary campaign target and became the main call to action. The campaign included, billboards, a case for support, newspaper ads and social media graphics.
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Creative Direction:
Giles Woodward
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Art Direction:
Graeme Zirk
Jamie Tremblay
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Copywriting:
Kati Phillips
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Created while employed at Kinetic
