I Feel Empty Without You


Montana Homes


All homebuilders emphasize their commitment to quality. In an overcrowded market, how do you differentiate without making a meaningless or empty promise? The campaign, They Speak For Themselves focussed on the emotional side of home buying. It’s about that connection you feel when walking into “that” house. The idea was not just that you love your home, but that it loves you back. This resulted in the personification of the homes. The visual identity is personable and fun loving designed to encourage a meaningful connection with the audience. Humorous lines are delivered by uniquely branded speech bubbles and type styles.


Creative Direction:
Giles Woodward
Art Direction:
Graeme Zirk
Jamie Tremblay
Kati Phillips

Created while employed at Kinetic