The Anonymous Crime Stopper
Saskatoon Crime Stoppers
What deters most people from reporting crimes when they see them is the fear of repercussion and the immediate ease of being able to do so. These posters emphasized the anonymity of being able to easily text message suspect activity. Anyone can be a superhero because your identity is protected and the power is in your own hands. The comic book aesthetic reminds us of our fascination with superheroes. The campaign included, bus shelter ads, bus interior ads, billboards and a video display ad.
Created while employed at Kinetic