The Local Bar
What can make one party amongst many stand out at a national law conference held in Saskatoon? Invitations that break through the boredom of day-to-day work life and incorporate everyone’s favourite theme — beer! Clever contextual wordplay was used in the event name (The Local Bar) and in the branding of numerous touch points (Crack A Case and No Suits Allowed). A partnership with Great Western Brewery enabled the creation of an event-branded, law-themed beer that everyone could enjoy.
Created while employed at Kinetic